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Menurut Founder Benson Indonesia, Patrick Rimba kemajuan teknologi yang dibuat oleh manusia seiring waktu semakin maju dan berkembang. Salah satunya, yaitu pergeseran preferensi konsumen dalam layanan digital atau yang lebih dikenal dengan istilah phygital (physical-digital). “Ke depan layanan phygital ini akan semakin diminati dan memainkan peran penting dalam ekosistem digital,” kata Patrick dalam keterangannya yang diterima pada Rabu (25/5). Revolusi teknologi secara basic telah mengubah cara hidup, bekerja, dan bagaimana individu berhubungan satu dengan yang lainnya. Phygital adalah perpaduan teknologi yang mempermudah Usaha Mikro Kecil dan Menengah (UMKM) menjalankan strategi pemasaran produk dalam jangkauan yang lebih luas. Secara garis besar, konsep phygital ini memungkinkan pelaku bisnis menggunakan ilmu pengetahuan berbasis teknologi digital untuk memperkaya pengalaman pengguna (consumer practical experience) dalam berbelanja on line serta memberi kemudahan bagi pelaku bisnis maupun pelanggan itu sendiri. “Intinya Phygital adalah kombinasi authentic everyday living marketing dan on the internet technique,” kata Patrick yang baru-baru ini dianugerahi ideal functionality Digital enterprise 2022. Mengajarkan UMKM mengkombinasikan usaha konvensional dengan sistem phygital adalah bentuk kepedulian Patrick terhadap perkembangan bisnis secara digital di Indonesia. Baca juga: Dukung Ekspor Produk UMKM, Bea Cukai Lakukan Sinergi dengan Perwakilan lender di Daerah Menurutnya, persoalan yang seringkali ditemui saat membantu ratusan UMKM untuk go digital, yaitu pada strategi pemasaran yang kurang tepat sasaran.
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Menjawab persoalan tersebut, Patrick Rimba mengambil langkah berani untuk terjun langsung mengedukasi ratusan UMKM mengenai metode phygital untuk mempermudah pelaku bisnis mengintegrasikan genuine everyday living marketing dan on the web technique.
Mengajarkan UMKM mengkombinasikan usaha konvensional dengan sistem phygital adalah bentuk kepedulian Patrick terhadap perkembangan bisnis secara digital di Indonesia.